March 2026 - Present • Contract
Designing trading experiences and building Classified, Bayse’s design system: tokens, light and dark themes, component variants and shared libraries used across web and mobile.
Open to full-time, contract, and freelance opportunities
Senior Product Designer at Bayse, a financial markets and prediction trading platform with 380K+ users, where I own the design system, core trading flows and every interface state in between.
Previously I led design at HeySynth, designing AI-native forecasting and supply-chain tools for CPG brands doing $5M–$100M+ in revenue. I follow work through implementation: QA on staging builds, annotated tickets, and retesting fixes. Web, iOS, and Android. Based in GMT+1 (remote-friendly). Open to relocate.

HeySynth
Joined as a founding product designer, I built the product end to end, from AI agents to inventory, helping brands save $250K+, manage $71M+ in GMV.
$250K+
Saved by brands
$71M+
GMV managed
7,215
AI tasks done

Veet
Co-founded and designed Veet from scratch, building the end-to-end mentorship experience used across 80+ countries and supporting 10,000+ mentorship minutes
10,000+
Min of sessions
~3k
Total users
80+
Countries

RetailSynth
Led the design of RetailSynth, transforming complex retailer reports into actionable retail intelligence for $5M–$100M CPG brands across channels
$5M-$100M
Revenue brands
1,000+
Retail reports
3
Brands



Aura
Led the design of Aura, an agentic shopping experience that helps consumer brands become AI-ready while fixing the operational chaos that eats into margins
$200k–$2M
Brand revenue stage
60%+
DTC presence
2 weeks
Completion time



Qudio
Designed an audio-first church streaming experience during COVID-19, responding to a 22% rise in online worship across remote faith communities
3B+
Global lockdown reach
Audio-first
Low data listening
5 days
Completion time

Thorntale
Designed a presentation tool that connects directly to your data stack, letting teams create live, interactive charts inside their presentations
$500K
Raised in seed round
400+
Presentation created
3 weeks
Completion time

TradeAlly
Designed a super intelligent assistant that seamlessly automates and organizes supply-chain processes letting company spend less time on mundane tasks
200
Onboarded freight forwarders
400
Shipments created
60%
Active freight forwarders



Bayse
Leading the end-to-end redesign across web and mobile: built Classified, the design system, redesigned core flows and states, ran QA and launched new Perpetual Trading
380k+
Users acquired
$50M+
Trading volume
$4M+
Trade volume

Parahuman
Co-founded and designed a platform that helps brands monitor their mentions on Reddit, X, LinkedIn and other platforms and receive AI-vetted alerts

Parasearch
Built a platform to help brands understand and optimize how they show up across ChatGPT, Perplexity, & other AI platforms where consumers now discover products

Luppa
Built a collaborative docs editor with real-time multiplayer and an AI copilot that autonomously searches the web, writes, and edits content for individuals & teams
6
AI models integrated
3 weeks
Completion time
User-tested
With potential customers
My process
I don't follow a rigid framework, my process adapts to the problem, moving from understanding to shipping through collaboration
Step 01
Research
Gaining an understanding of the
problem and our customers, gathering
relevant data and context
Step 02
Problem definition
After getting more context, going a step
further to properly frame the problem
that I'm trying to solve
Step 03
User journey mapping
Before getting into the design
exploration, taking the time to
map out the user journeys & stories
Step 04
Design explorations
Exploring various possible design
solutions and seeking feedback
from relevant stakeholders
Step 05
Usability testing
After settling on some design
directions, carry out usability tests
with users to test ease of use
Step 06
Handoff and monitoring
Handing off all design-related assets
to developers as well as monitoring
relevant performance
Testimonials
Experience
March 2026 - Present • Contract
Designing trading experiences and building Classified, Bayse’s design system: tokens, light and dark themes, component variants and shared libraries used across web and mobile.
Sep 2023 - March 2026
Designed data-rich AI Agents for CPG Brands saving brands $250k+ and managing $71M+ GMV.
Nov 2024 - Feb 2026
Led the redesign of PharmaServ’s flagship SaaS and agentic AI platform, supporting expansion into 5 countries (Canada, Kenya, Ghana, Uganda, and Senegal) and driving a 60% increase in platform adoption within 12 months.
Jan 2023 - Jul 2025
First and only designer, I owned brand and product design end to end, from visual identity and marketing assets to onboarding flows and pitch decks, partnering closely with engineers to maintain consistency across platforms.
Apr 2022 – May 2023
Redesigned an intuitive shipment tracking and management dashboard that helped increase yearly revenue by 80%+ within a year.
I'm keen to learn more about your company and the specific details of the project. I'd like to partner and work with you.
Emeka Anyaorah
Co-founder & Managing Partner - Pharmaserv
"Augustine did an exceptional job on our product redesign. His polished designs and interactions not only looked great but also effectively conveyed the story of our product and company to our customers."