I work at the intersection of design, product, strategy, and systems thinking, with a strong eye for visual design.
Today, I lead design and product at HeySynth, where I craft data-rich AI agents for e-commerce brands and design software interfaces that support human–AI collaboration in complex supply-chain systems. My work spans web, iOS, and Android, helping small teams run and scale serious businesses.
I'm interested in working and leading design at early-stage, high-growth AI, B2B, and B2C startups focused on building products people genuinely want.
Core values
Design is of paramount importance to me, crafting with purpose, from input to beauty. I care about software that stands for, that has an opinion, that chooses a side. Software that makes you feel part of something. Software that tells you a lot about the people who created it.
Craft-obsessed
I have a high bar for craft, and know how to get the job done, raising the quality bar for design, and sweating all the details.
Deeply product minded
I have a product mindset and excel at understanding user problems, caring about crafting experiences that solve problems.
Quality over quantity
Rather than try to solve every problem at once, I prefer to focus and solve a few problems exceptionally well for customers.
Creative freedom and seeing what works
By encouraging bold ideas and fearless exploration, I uncover new possibilities and actively seek what works best.
Founder's mindset
I have a founder's mindset and operate with high autonomy and velocity with customers to scope and iterate on new products.
Strategic product thinking
Experience in developing product goals, identifying opportunities, and making decisions that impacts the customers and business.
Big-picture systems thinker at scale.
I see the big picture without losing the details, taking companies from 0–1 with design as a priority, not an afterthought.
An expert driver, not a passenger
Comfortable working independently, navigating ambiguity, taking initiative, and working iteratively in a fast-paced environment.
Growth mindset
Willingness to own problems. Comfort with ambiguity. Passion for building product. A desire to make things better.
ICP and collaborator
Ability to work independently and make bold design decisions while also being able to collaborate with others.
T-shaped designer with a broad skillset and deep expertise
A versatile designer with broad skills and deep expertise, with understanding of AI, B2B SaaS, and Consumer products.
Thrive in high velocity, growth, scrappy startup environment
I take ownership and raise the quality of design through hands-on experience in startups and design agencies.
#1
Joined Synth as the founding product designer to craft and scale the product from 0-1 for emerging CPG brands.
$250K+
Saved by brands
$72M+
GMV managed
7,215
AI tasks done
#2
RetailSense by heySynth is the AI Analyst that gives you the competitive retail intelligence of a $100M enterprise
$5M-$100M
Revenue brands
1,000+
Retail report
3
Live brands
#3
Co-founded and designed Veet from scratch, powering 10,000+ mentorship minutes across 75+ countries .
10,000
Min of sessions
81+
Countries
1,400
Mentees
425+
Mentors
4+
Years in Product Design
11K+
Followers on social
#1
Product of the month on Peerlist
2K+
Happy users impacted
Top voice
In Product Design 2025
$140K
Saved by businesses
14
0 - 1 Top -Tier
Products launched
$70,000
ARR through product
and sales led growth
God of Product
Career milestones
“To find innovative applications of technology and software, one must truly examine the problems and everyday pain points that people encounter.”
3x
Founding Designer
$2.5 Million
Fund raise achieved
Featured on Times Square
June 2024
4+
Years in Product Design
11K+
Followers on social
#1
Product of the month on Peerlist
2K+
Happy users impacted
Top voice
In Product Design 2025
God of Product
Career milestones
“To find innovative applications of technology and software, one must truly examine the problems and everyday pain points that people encounter.”
$140K
Saved by businesses
14
0 - 1 Product launches
$20,000
ARR through product and sales led growth
3x
Founding Designer
$2.5 Million
Fundraise achieved
Featured on Times Square
June 2024
Experience
May 2022 - Present
Led product design, driving revenue with strategic features and enhancements. Adapting platform features for new clients whilst pursuing product-market fit and striving to reach profitability. Design delightful interfaces for our AI Agents. Designing data-rich and AI-driven interfaces. Navigating ambiguity and customer requests, converting them into product requirements, and ultimately into shippable designs
2022 - Present
I helped worked hands-on with SOTA AI, agentic UX, and design prompting with cross functional leads to establish a new team dedicated to seamless and universally experiences across our product surfaces. Partner closely with engineering, product, leadership, and design to define both long-term strategy and short-term tactics. Engage in user research to better understand our users and refine our products
Evolve and scale our design system. Help establish our design culture and grow our team and brand
2022 - Present
As an early design hire and the only designer, I wore many hats across brand design, creating identities and marketing materials for products across travel, fashion, health and logistics industries, and I collaborated with creative directors to ensure consistent branding across platforms.
2022 - Present
Designed complex, data-rich interfaces ideally for technical, B2B, or AI-adjacent products. Built the unleash design systems and component libraries.
2022 - Present
I helped worked with cross functional leads to establish a new team dedicated to seamless and universally experiences across our product surfaces. I was lucky to be able to lead & design on pivotal projects, like introducing a new wallet dashboard and designing features for taking our services
2022 - Present
I helped worked with cross functional leads to establish a new team dedicated to seamless and universally experiences across our product surfaces. I was lucky to be able to lead & design on pivotal projects, like introducing a new wallet dashboard and designing features for taking our services
2022 - Present
I helped worked with cross functional leads to establish a new team dedicated to seamless and universally experiences across our product surfaces. I was lucky to be able to lead & design on pivotal projects, like introducing a new wallet dashboard and designing features for taking our services
2022 - Present
I helped worked with cross functional leads to establish a new team dedicated to seamless and universally experiences across our product surfaces. I was lucky to be able to lead & design on pivotal projects, like introducing a new wallet dashboard and designing features for taking our services
Testimonials
Augustine is a brilliant designer who is naturally empathetic and cares deeply about the user's experience of whatever it is he's working on
He's innovative, creative, curious, constantly learning and growing. He's a wonderful human being and I have absolutely loved working with him for the past 2 years. He has an incredible ability to see problems from multiple perspectives and to design experiences that aren't just usable, but meaningful. I'm happy to recommend Augustine for any design role. He would be an amazing asset for any company.
Ola Simeon
Chief Product Officer / Synth
Augustine is a brilliant designer who is naturally empathetic and cares deeply about the user's experience of whatever it is he's working on
This is glorious! Love the direction.
Ola Simeon
Chief Product Officer / Synth
Augustine is a brilliant designer who is naturally empathetic and cares deeply about the user's experience of whatever it is he's working on
He's autonomous, proactive, and knows how to deliver under pressure without compromising quality. If you're looking for someone who can own a design system, deliver high-quality UI, and collaborate seamlessly with product and engineering teams, he's the one.
Ola Simeon
Chief Product Officer / Synth
Profound
Haha anyway. Love your work man. Do you ever do part time contract projects?
Augustine combines a keen eye for detail with a deep understanding of user behaviour, creating intuitive and aesthetically pleasing interfaces. His focus on quality, both with the end product and design files makes him an invaluable asset to any team.
Dylan Babbs
Chief Product Officer / Synth
Augustine Asiuwhu is a master of his craft. I highly recommend him for any UI/UX design projects.
Augustine combines a keen eye for detail with a deep understanding of user behaviour, creating intuitive and aesthetically pleasing interfaces. His focus on quality, both with the end product and design files makes him an invaluable asset to any team.
Ola Simeon
Chief Product Officer / Synth
I just want to say that I work over here in Canada, and I haven't seen a well clean and detailed platform in the health sector. The level of hierarchy of information insane and Ibrahima Diatta, be expecting more work from our company. Thank you Augustine, Thank you Daniel
In the spirit of Thanksgiving here in the U.S., I'm thankful you Augustine, for always being a team player and taking on things, even the little things others may not want to do.
Lola Camp
Management team
I appreciate and recognized for being a team player and consistently taking initiative to handle tasks, including those often overlooked by others.
In the spirit of Thanksgiving here in the U.S., I'm thankful you Augustine, for always being a team player and taking on things, even the little things others may not want to do.
Israel Oloruntoba
Chief Product Officer / Synth
I worked with Augustine in two different companies and always admired his attitude at work and his passion for design and problem solving
He is very good at problem solving, very creative and great at collaborating with everyone. He was instrumental in the team, always ready to solve difficult challenges.
Ola Simeon
Chief Product Officer / Synth
Have had the pleasure of working with Augustine in two distinct environments, first at MVX and later at Synth, where he was our second designer leading us to our 5 million pre-seed investment
In both environments he brought his wealth of experience and creativity to the table, setting the bar high for design standards. His hands-on approach to design was always an inspiration to work with. Often, you'd find engineers and product managers gathered around his screen as he would transform an idea discussed in a meeting to a design reality. Augustine leads by doing. He fosters collaboration and is always an advocate for humans using the software we build. Augustine is an asset to any team fortunate enough to have him onboard.
Ola Simeon
Chief Product Officer / Synth
Augustine is a friendly, highly proficient, and unpretentious designer. We worked closely on the early stages of the MVXfreight product, and he was instrumental to the company's growth and revenue
He helped me settle into working in a new role in a new city, invited me to relevant team rituals, and even welcomed me into his artisan coffee club. We worked closely on the early stages of the Workday Help product, and he was instrumental in setting me (and accessibility) up for success both culturally and operationally in the Workday Dublin product area. I highly recommend him as a designer and a great team player.
Ola Simeon
Chief Product Officer / Synth
Augustine is an extremely competent and creative designer, as shown by his most recent work at Synth
He played a crucial part in building and designing the foundations for what today is a game changing product. His former experience as an engineer allows him to easily communicate and collaborate with an engineering team, as he understands the challenges of converting designs into an actual product. Above all, he is a great guy, someone that drives the culture within a team forward and that is always willing to help and wear whatever hat is needed to make the team successful.
Ola Simeon
Chief Product Officer / Synth
Without a shadow of a doubt he is the most thoughtful, empathetic, and talented designer I have ever had the pleasure of working with
Augustine has been an incredible mentor and friend to me throughout my career as a designer from initially working together when I was an intern at Workday, to now, over 4 years later at CYGNVS. Augustine instilled confidence in me and my ability to do my job, and always made sure to take time out of his day to help if there was anything I needed. I hope that one day we get to work together again, but until then, whoever gets to work with this friendly giant is in for a treat. You da man Augustine!
Alice Taiwo
Product Designer / Dev and Design
Augustine is a one in a million product designer
In my role as PM I worked closely with Augustine while growing MVX from its earliest days to where it is now. Augustine's was always a joy to work with, his positive attitude and collaborative approach combined with his deep design chops meant we were able to move extremely quickly to rapidly build new features and improve the end to end usability of our entire platform at the same time.
Ola Simeon
Chief Product Officer / Synth
I've always been seriously impressed with Augustine's standard of design execution and how much he cares about solving our customers problem
You can tell that he cares a lot about the quality of his work and it comes through in the quality of the features we deliver to our customers. Augustine is great craic and works very well with all of the developers on our team. He is hands on and is always willing to jump on a zoom with a developer to work through a design problem. He's a big part of the reason that we all work so well together. Will miss working with you Augustine
Ola Simeon
Chief Product Officer / Synth
Augustine always makes time to participate in research activities, such as analysis of research findings, usability testing and workshops
I've found his help with these activities invaluable, as he's always full of insights, creativity and energy!
Ola Simeon
Chief Product Officer / Synth
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I'm keen to learn more about your company and the specific details of the project. I'd like to partner and work with you.
Emeka Anyaorah
Co-founder & Managing Partner - Pharmaserv
"Augustine did an exceptional job on our product redesign. His polished designs and interactions not only looked great but also effectively conveyed the story of our product and company to our customers."
