Selected work

HeySynth
Autonomous AI supply chain agents from 0 to 18 paying CPG brands reaching $100K+ revenue
Joined as a founding product designer, I built the product end to end, from AI agents to inventory, helping brands save $250K+, manage $72M+ in GMV.
$250K+
Saved by brands
$71M+
GMV managed
7,215
AI tasks done

Veet
Empowering 470+ mentors with the tools to grow, support and scale mentorship across 80+ countries
Co-founded and designed Veet from scratch, building the end-to-end mentorship experience used across 80+ countries and supporting 10,000+ mentorship minutes
10,000+
Min of sessions
~3k
Total users
80+
Countries

RetailSynth
Designing an AI-native retail analyst for $5M–$100M Omni-channel CPG brands across DTC sales channels
Led the design of RetailSynth, transforming complex retailer reports into actionable retail intelligence for $5M–$100M CPG brands across channels
$5M-$100M
Revenue brands
1,000+
Retail reports
3
Brands



Aura
Building an agentic AI shopping browser app and experience for consumers and $200k–$2M brands
Led the design of Aura, an agentic shopping experience that helps consumer brands become AI-ready while fixing the operational chaos that eats into margins
$200k–$2M
Brand revenue stage
60%+
DTC presence
2 weeks
Completion time



Qudio
Audio streaming for 3B+ people under lockdown during the COVID-19 pandemic
Designed an audio-first church streaming experience during COVID-19, responding to a 22% rise in online worship across remote faith communities
3B+
Global lockdown reach
Audio-first
Low data listening
5 days
Completion time

Thorntale
Modern presentation software built for data storytelling for product, data, & engineering teams
Designed a presentation tool that connects directly to your data stack, letting teams create live, interactive charts inside their presentations
$500K
Raised in seed round
400+
Presentation created
3 weeks
Completion time

TradeAlly
AI copilot for cross-border trade, supply-chain workflows and vendor management
Designed a super intelligent assistant that seamlessly automates and organizes supply-chain processes letting company spend less time on mundane tasks
200
Onboarded freight forwarders
400
Shipments created
60%
Active freight forwarders



Bayse market
Rethinking Africa’s prediction market exchange (The Polymarket for Africa) for 200K+ users
Designed a clearer, more trustworthy prediction market experience for Bayse, improving key flows across funding, trading, and market interaction for users
200K
Users
$1M
Trade volume
10K+
Markets created

Parahuman
The world’s first AI-native B2B social and brand listening platform for AI and developer companies
Co-founded and designed a platform that helps brands monitor their mentions on Reddit, X, LinkedIn and other platforms and receive AI-vetted alerts

Parasearch
GenAI marketing intelligence platform that helps enterprise brands win in the age of AI-driven search
Built a platform to help brands understand and optimize how they show up across ChatGPT, Perplexity, & other AI platforms where consumers now discover products

Luppa
An AI multiplayer canvas that takes real action to research, write, and edit alongside you & your team
Built a collaborative docs editor with real-time multiplayer and an AI copilot that autonomously searches the web, writes, and edits content for individuals & teams
6
AI models integrated
3 weeks
Completion time
User-tested
With potential customers